Get more with video marketing

Are you considering investing in video marketing? Or want to expand your video marketing portfolio? There are many ways to get started. Here are a few things to consider when you are going to make video part of your marketing activities.

Define your audience and your goal

When you know who you are speaking to, your message will be clearer. It is difficult to both come up with ideas, and to reach your target audience if you haven’t clearly defined who your customer is. Also, if your video ends with a call to action, it will be easier for you to measure your results and know if your video is giving you a return on investment. A smart goal should be specific, measurable, attainable, realistic and time bound.

Break down your customers’ pain points

When you help your customer solve their problem you are building trust. Use your keyword analysis to guide your video topics. What questions are your customers frequently asking? What would be useful for them to know when choosing a product or a service? You might think that your product speaks for itself, or that your web content has more than enough detail, but studies show that viewers retain 95% of a video’s message compared to 10% when reading text. 

Invest in good audio and lighting

You might already be used to getting in front of a camera these days and want to step up your game. Did you know that good audio is more important than your visuals? During an interview, 80% of the information comes from your sound, and if the sound is of poor quality your viewers are more likely to drop out. Make sure your face is well lit, that you are in focus, and that your sound is clear and without noise. There are great products for many price ranges out there, and tutorials that will teach you how to set up your studio.

Hire professional video content creators

When you have decided that it is time to step up your video marketing game, it might be worth hiring professional video content creators. When choosing the right creator team for your business there are a few things you might consider. Are you planning to use video content consistently, or just make one video? Do you need a partner that will also help you develop your content, or will you be providing the idea and basic story yourself? What is your budget, and do you also need help with distribution and publishing strategies? 

Hopefully, these points will help you on the way on your video marketing journey. There are endless possibilities out there, and great potential for growth.

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