Social media

Create a successful promotional video for social media

Marketing videos are an effective way to showcase your product or service to potential customers on social media. But with so much content competing for attention on platforms like Facebook and Instagram, it's important to make sure your video stands out and effectively communicates the value of what you have to offer.

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Social media

Create engaging content for social media

Creating engaging content for social media can be a challenge, especially with the abundance of information available online and the short attention span of many social media users. But with a little planning and creativity, it's possible to create content that resonates with your audience and encourages them to engage with your brand.

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Analysis

Measure the success of your marketing efforts

Measuring the success of your marketing efforts is essential to understand what works and what doesn't, and to see the return on investment (ROI) of your marketing campaigns. There are a number of ways to measure the success of your marketing efforts, and the best approach will depend on your specific goals.

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Marketing mix

The marketing mix: A guide for businesses

The marketing mix is a tool that helps businesses assess the four key elements of marketing: product, price, promotion and space. By analyzing and aligning these elements, businesses can create a marketing strategy that effectively communicates the value of their goods or services to their target audience.

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Social media

Brand ambassadors

Brand ambassadors are people who represent your brand and promote it to their networks. They can be a valuable asset to any business, as they can help spread the word about your products or services and raise brand awareness.

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Digital marketing

That's how important it is to have a hook!

A "hook" is a short, attention-grabbing statement or phrase designed to grab the viewer's attention and make them want to watch more. When it comes to promotional videos, a strong hook can be the difference between a viewer continuing to watch or scrolling past your video.

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Social media

Interacting with the public on social media

One of the most effective ways to interact with your audience is to respond to comments and messages in a timely manner. This shows that you appreciate their feedback and are interested in building a relationship with them. Make sure to not only respond to positive comments, but also address any negative feedback in a constructive and professional manner.

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Video marketing

How to make a business interview video

Corporate interview videos are a great way to showcase your business, share your message and engage your audience. Whether you're promoting a new product, sharing company news or highlighting your team, a well-made corporate interview video can be an effective tool to connect with your audience. Here are some tips for creating a perfect corporate interview video.

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Social media

Reply to all comments!

Social media has become an essential tool for businesses of all sizes, offering a platform for connecting with customers, promoting products and services, and brand building. As a business owner or marketer, it is important to not only post content on social media, but also to actively interact with your audience. One of the most effective ways to do this is to respond to comments on your company's social media content.

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Storytelling

Show, don't tell!

The principle "show, don't tell" is a central element in good storytelling, and it can also be an effective technique for marketing. The idea behind this principle is simple: instead of just telling your audience what is happening or what a product does, you should use visual elements to show your audience these things.

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Video marketing

How to use descriptive language in marketing?

Using descriptive language in marketing can be a powerful tool for effectively communicating the features and benefits of a product or service to potential customers. By using sensory words, specific language, figurative language, positive language, and varied language, you can create a vivid and immersive experience that helps to engage and persuade your audience.

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Video marketing

Check out what happened when we met Peer Gynt!

When Mikkel Dobloug heard that Aksel Hennie was to be interviewed, he was quick to invite Per Gyntgården himself, where the historical Per is said to have lived in the 17th century, and by whom Henrik Ibsen is said to have been inspired when he wrote one of the most played the plays in the world.

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Video marketing

3 tips for those who are going to be interviewed on video

When you speak directly to the customer it is because you want to look them in the eye and share who you are with them. This way you can create a first impression that helps to build the customer's trust in the company. They can see how proud you are of your product and how much you care about those who will buy from you.

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