Interview!
If you as a leader are to be interviewed in the film, you may want to think through in advance what you want to say and how you want to say it.
1. Are you going to talk straight into the camera?
When you speak directly to the customer, it is because you want to look them in the eye and share with them who you are. This is how you can create a first impression that can help build trust with customers. They can see how proud you are of your product, and how much you care about those who will buy from you.
2. Are you going to talk to an interviewer?
If you do not want to talk straight in the camera, but rather with an interviewer, this can be a great way to have a more natural conversation on the air. This is perhaps also a little more Norwegian and sober. Especially if you are not a typical salesperson, but just a hard working entrepreneur.
Write down what you want to get out and throw away the note
You do not have to be a method actor to both look and sound good in our videos. But it may pay to make some notes in advance. Although we tend to make our customers forget that the cameras are rolling, it is easy to forget important points. Then it can be nice to have a note, as long as you do not have to read from it 😉