Are you considering investing in video marketing? Or do you want to expand your video marketing portfolio? There are many ways to get started! Here are some things to consider when making video a part of your marketing.
These are 4 simple preparations you can make before ordering video for marketing:
Define your audience and goals
When you know who you are talking to, your message becomes clearer. It is difficult both to come up with ideas and to reach your target group if you have not clearly defined who your customer is. If your video ends with a call to action, it will also be easier for you to measure your results and know if the video is paying off. A smart goal should be specific, measurable, achievable, realistic and time-bound.
Understand the customer's needs
When you help the customer solve their problem, you build trust. Use your keyword analysis to guide the theme of your videos. What questions do your customers often ask? What would be useful for them to know when choosing a product or service? You may think that the product speaks for itself, or that your web content has more than enough detail, but studies show that viewers absorb 95% of the message in a video compared to only 10% when reading a text.
Invest in quality sound and lighting
Maybe you're already used to sitting in front of a camera and want to take your video content up a notch? Then sound quality is the best place to start. Did you know that good sound is more important than visuals? During an interview, 80% of the information comes from your audio, and if the audio is of poor quality, viewers are more likely to drop out. Make sure your face is well lit, that you are in focus, and that the sound is clear and noise-free. There are great products in a variety of price points out there, and tutorials that will teach you how to set up your studio.
Hire professional video content creators
When you've decided it's time to take your video marketing to the next level, it might be worth hiring professional video content creators. When choosing the right creative team for your business, there are a few things to consider. Do you plan to use video content regularly, or just make one video? Do you need a partner who can also help you develop your content, or do you want to come up with the idea and the basic story yourself? What's your budget, and do you also need help with distribution and publishing strategies? Once you have clarified your needs, you can find the right creators for your video content.
Want some more tips on how to get the most out of video marketing? Read more about it here .
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