Matrute Gudbrandsdal is a collaboration between Gudbrandsdalsmat which represents local food producers, and Nasjonalparkriket and Visit Lillehammer which represents tourism. The goal is to further develop good local food and drink experiences for visitors and locals.

Gudbrandsdalen offers real and pure flavors. The fresh air and the clean water provide fertile ground for good flavors of mountains and plains.

Sustainable production is important and natural for us, as we have been for generations. Matrute Gudbrandsdal is concerned that the food should have an identity. Local food production preserves the cultural heritage, and contributes to local value creation.

Join a journey and taste your way through Gudbrandsdalen - from Lillehammer in the south to Dovre in the north!

In 2021, MMM entered into a collaboration with Matrute Gudbrandsdal to produce films. The goal of the work was to get more local food on the menu at restaurants in Gudbrandsdalen and to make visible where you can get good local food experiences. In addition, the client wanted the films to inspire collaboration and dialogue between the member companies in Matrute Gudbrandsdal. 

The result was 30 short commercials for social media and 3 longer films where 6 representatives from the member companies interview each other and cook together.