HelseINN is a non-profit association that works to promote innovation and co-creation between the public, private and voluntary sectors. Their network consists of over 70 partners throughout the Inland, including NTNU, Innlandet Hospital and the Norwegian Cancer Society. The goal is to create better public health and more sustainable health services for the inhabitants. They have offices in Elverum, Gjøvik, Hamar and Lillehammer. 

HelseINN functions as a collaborative arena for education, academia, municipalities, the health service, employers and companies. There they work across sectors and industries. Experiences and views from all aspects of public health are used as a basis so that it is the users' needs that guide innovation and the design of the health services of the future. 

HelseINN works closely with municipalities and hospitals and thus gets a unique insight into users' needs. The magic happens when these needs are raised to companies and suppliers in the HelseINN network. Then the health services of the future will be developed and designed based on the users' needs. 

HelseINN contacted MMM to make a profile film. A film that shows what HelseINN is and what they work with. HelseINN is a jovial group with very high competence in many fields, especially in user-driven innovation in the health sector. The good atmosphere and humor always characterize our collaboration with HelseINN and the film reproduces this in an authentic way.