B-Roll?
What images are really going to roll and go while the story is being told, and have you thought about whether it will be possible to film what is needed?
1. What exactly is a B-roll?
Our profile films usually consist of A-Roll and B-Roll. A-Roll is usually interviews with relevant managers and employees. While B-Roll are the scenes that describe what is being talked about. If you are talking about coffee, we are happy to film the journey from roasting to a cup of coffee.
2. What is the point of B-Roll?
Good B-rolls are often creative sequences, where the emotions are set in motion. Together with music and graphics, we will hit the audience both in the head and heart. Your customers like to be seen both as rational, but also with rich inner lives with a lot of meaning.
Do we have to plan B-Roll ourselves?
That's what we're here for! But we are concerned that our customers own the films we make. After all, it is their identity that we will be helping to promote. That is why we always draw the film in the planning phase, so that you as a customer can take part in the creative journey. However, if we get free rein, it should not be on the ideas 😀