My expertise as an interviewer, video journalist and editor
By Martin Farstad Borg As a video journalist, I've had the privilege of meeting and interviewing a number of fascinating and influential people over the past four years. My passion...
The 10 best ways to use video marketing to promote your business
Video marketing is a powerful tool for promoting a business and attracting new customers. Here are the top 10 ways to use video marketing to promote your business.
Create a successful promotional video for social media
Marketing videos are an effective way to showcase your product or service to potential customers on social media. But with so much content competing for attention on platforms like Facebook and Instagram, it's important to make sure your video stands out and effectively communicates the value of what you have to offer.
Create engaging content for social media
Creating engaging content for social media can be a challenge, especially with the abundance of information available online and the short attention span of many social media users. But with a little planning and creativity, it's possible to create content that resonates with your audience and encourages them to engage with your brand.
Measure the success of your marketing efforts
Measuring the success of your marketing efforts is essential to understand what works and what doesn't, and to see the return on investment (ROI) of your marketing campaigns. There are a number of ways to measure the success of your marketing efforts, and the best approach will depend on your specific goals.
The marketing mix: A guide for businesses
The marketing mix is a tool that helps businesses assess the four key elements of marketing: product, price, promotion and space. By analyzing and aligning these elements, businesses can create a marketing strategy that effectively communicates the value of their goods or services to their target audience.
Brand ambassadors
Brand ambassadors are people who represent your brand and promote it to their networks. They can be a valuable asset to any business, as they can help spread the word about your products or services and raise brand awareness.
That's how important it is to have a hook!
A "hook" is a short, attention-grabbing statement or phrase designed to grab the viewer's attention and make them want to watch more. When it comes to promotional videos, a strong hook can be the difference between a viewer continuing to watch or scrolling past your video.
Interacting with the public on social media
One of the most effective ways to interact with your audience is to respond to comments and messages in a timely manner. This shows that you appreciate their feedback and are interested in building a relationship with them. Make sure to not only respond to positive comments, but also address any negative feedback in a constructive and professional manner.
How to make a business interview video
Corporate interview videos are a great way to showcase your business, share your message and engage your audience. Whether you're promoting a new product, sharing company news or highlighting your team, a well-made corporate interview video can be an effective tool to connect with your audience. Here are some tips for creating a perfect corporate interview video.