If you as a manager are to be interviewed for a video, it may be a good idea to think through in advance what you want to say, and how you want to say it. Here are three important points that you can use to prepare yourself:

Are you going to speak directly into the camera?
When you speak directly to the customer it is because you want to look them in the eye and share who you are with them. This way you can create a first impression that helps to build the customer's trust in the company. They can see how proud you are of your product and how much you care about those who will buy from you.

Are you going to talk to an interviewer?
If you don't feel like talking directly into the camera, but rather with an interviewer, this can be nice to get the feeling of a more natural conversation. This is perhaps also a little more Norwegian and sober. Especially if you are not a typical sales person, but rather a hard-working entrepreneur.

Write down what you want to get across, and throw the note away
You don't have to be a method actor to both look and sound good in our videos. But it might pay to make some notes in advance. Although we tend to make our customers forget that the cameras are rolling, it is easy to forget important points. Then it might be nice to have a reminder note, as long as you don't stay standing and read from it!